Want to know what is ott? The OTT market has grown tremendously in the last few years, and there are many reasons for this. The main reason for this growth is that consumers have become savvier about their spending habits as well as technology advancements. People are no longer willing to pay for cable television or satellite services because they can get all their entertainment through one single app on their smartphones or computers instead of having several different boxes around their houses.

Why OTT?

OTT stands for “Over-The-Top”, which means it is delivered directly to your device rather than through a traditional cable or satellite provider.

OTT allows you to interact with your audience in ways that TV never could. You can use social media tools like Facebook Live or Twitter live streams as a way of interacting with viewers and answering questions they may have about the show or movie you are watching. This type of interaction increases engagement with your content, which helps increase viewership levels!

What is OTT?

So what is OTT? It’s an acronym for “over-the-top,” which refers to the delivery of content via the Internet, without the involvement of a multiple-system operator in the control or distribution of that content.

In short: If you want to watch TV shows on your laptop or tablet but don’t feel like paying for cable or satellite service, then OTT may be for you!

OTT Platforms

OTT platforms are the future of entertainment. They allow users to watch their favorite shows on their mobile devices, which means that you can sit back in your chair and enjoy an episode while waiting in line at Starbucks. OTT platforms also give viewers the opportunity to choose what they want to watch based on their interests and preferences, something that traditional TV channels do not offer. For example, if you’re a fan of Game of Thrones but don’t want to wait until after work for your fix (and neither should anyone else), then all it takes is downloading an app like HBO GO or NowTV onto your phone so that when those ads come up during commercial breaks, instead of watching them with annoyance, just tap away!

What Does a Successful OTT Strategy Entail?

what is ott: The most important thing to consider when creating an OTT strategy is how you will engage with your audience. For example, if you’re looking to create videos that inform and educate customers about your products or services, then a simple website might not be the best way for you to do this because it lacks interactivity. In order for people who visit your site on their computers or mobile devices (and don’t have access) to interact with content on any level—whether through commenting on posts or sharing them via social media—you’ll need an online platform where users can participate in ongoing conversations that reach beyond just reading through text-based blogs.

On top of being able to include those features into their own platforms, many other companies are offering other services such as live video streaming through platforms like Facebook Live or Periscope which allow users complete control over what they post while still benefitting from all types of interaction including comments/questions/tips etcetera.”

Why is the OTT Market so Promising?

OTT platforms are a great way to reach out to more viewers, increase revenue and expand your brand. The OTT market is expected to grow at a rate of over 50% over the next five years. There are many reasons why this growth will be so high:

People are consuming content on their mobile devices more than ever before and advertisers are starting to realize this trend. The fact that 80% of US adults own smartphones means there’s always someone available nearby who could potentially see your ad or watch another show you sponsor if they’re interested in what you have going on right now!

OTT platforms allow users access without having internet service providers (ISPs) charge them fees each month which makes it easier for everyone involved as well as saves money since consumers don’t need expensive broadband connections any more.”

There has been a massive growth in the number of people using these platforms to watch their favorite shows.

The number of people using OTT platforms to watch their favorite shows is growing at a faster rate than traditional TV. This is due to the fact that these platforms offer more choice and flexibility, which makes it easier for viewers to find content that suits their interests.


OTT platforms are a great opportunity for content providers to reach new audiences, as well as for existing fans who want to catch up on episodes they missed. The growth of these platforms has also helped streamline the industry and make it easier for creators and networks alike to distribute their content over any device at any time – even while they’re sleeping! In this article, we explored what OTT is all about, what makes it so promising right now, and how it can help you stand out from other brands or competitors in your category market space today or tomorrow when there will be more competition than ever before.